The potential of Facebook advertising data for understanding flows of people from Ukraine to the European Union.
Armed conflict
Crisis response
Facebook
Human migration
Innovative data
Ukraine
Journal
EPJ data science
ISSN: 2193-1127
Titre abrégé: EPJ Data Sci
Pays: Germany
ID NLM: 101686785
Informations de publication
Date de publication:
2022
2022
Historique:
received:
24
05
2022
accepted:
21
11
2022
entrez:
19
12
2022
pubmed:
20
12
2022
medline:
20
12
2022
Statut:
ppublish
Résumé
This work contributes to the discussion on how innovative data can support a fast crisis response. We use operational data from Facebook to gain useful insights on where people fleeing Ukraine following the Russian invasion are likely to be displaced, focusing on the European Union. In this context, it is extremely important to anticipate where these people are moving so that local and national authorities can better manage challenges related to their reception and integration. By means of the audience estimates provided by Facebook advertising platform, we analyse the flows of people fleeing Ukraine towards the European Union. At the fifth week since the beginning of the war, our results indicate an increase in the number of Ukrainian stocks derived from Ukrainian-speaking Facebook user estimates in all the European Union (EU) countries, with Poland registering the highest percentage share (33%) of the overall increase, followed by Germany (17%), and Czechia (15%). We assess the reliability of prewar Facebook estimates by comparison with official statistics on the Ukrainian diaspora, finding a strong correlation between the two data sources (Pearson's
Identifiants
pubmed: 36530791
doi: 10.1140/epjds/s13688-022-00370-6
pii: 370
pmc: PMC9735133
doi:
Types de publication
Journal Article
Langues
eng
Pagination
59Informations de copyright
© The Author(s) 2022.
Déclaration de conflit d'intérêts
Competing interestsThe authors declare that they have no competing interests.
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